At Queenstown Road, I help founders and small teams take control of their digital platform. My go-to recommendation is a clean, fast, and scalable WordPress build. That means either a modern block theme like Ollie or Elementor with the Hello theme if visual flexibility is the priority.
Both options support fast development, strong SEO structure, and most importantly, give you full control over your site.
Option 1: Ollie. A Modern WordPress Block Theme.
What is Ollie?
Ollie is a block-first WordPress theme that fully supports the latest WordPress capabilities. It uses the native Full Site Editing (FSE) system, which enables complete layout control without relying on third-party builders or extra plugins.
Why I use it:
- Built entirely with WordPress core tools. No lock-in.
- Lightweight, fast, and extensible.
- Clean, well-structured design system that is easy to customise.
- Developed by industry leading WordPress professionals.
When to choose Ollie:
If you want a lean, SEO-friendly site built to grow without added bloat, Ollie is usually the best choice. It suits marketing sites, service businesses, and creators who value clarity, speed, and long-term structure.
Option 2: Hello + Elementor. Full Page Building Flexibility.
What is Hello + Elementor?
Hello is a lightweight starter theme designed to work seamlessly with Elementor, one of the most popular visual page builders for WordPress. This combination gives you full design freedom through a powerful drag-and-drop interface.
Why I use it (when needed):
- Total visual flexibility. Ideal for custom layouts and bold designs.
- Rapid prototyping and iteration.
- Advanced animation and visual effects support.
- Full templating available for WooCommerce and membership sites.
- Built and maintained by a widely trusted team with long-term support.
When to choose Elementor:
Elementor is a strong choice if your site needs complex layouts, interactive design, or flexible marketing components. It works well for teams who want to build and update landing pages without developer input. Just be aware that the system includes a lot of features you may not need. The added flexibility is valuable, but it does come with extra overhead.
Built to Scale. Structured to Last.
I build websites that work today and don’t trap you tomorrow. Whether you choose the simplicity of block themes or the expressive power of a visual page builder, you get a platform that is:
- SEO-optimised from day one.
- Easy to maintain and extend.
- Structured for performance and long-term control.
- Developed on proven foundations that are actively supported.
Want to discuss your project? Get in touch
Leave a Reply